Trinity Three Irish Pubs staying put as owners double down on Water Street

The familiar sounds of laughter and live music will continue to echo from Trinity Three Irish Pubs on Milwaukee’s Water Street after all. After briefly listing the popular bar for sale, its owners have decided to reinvest in the longtime establishment, signaling a renewed commitment to the downtown entertainment district. “If we lose downtown, we lose the city,” said Matt Schmidt, CEO of the Water Street Brewery Group, reaffirming the pub’s place in Milwaukee’s heart. This decision represents more than just a business pivot; it's a vote of confidence in the future of Water Street and a signal that its vibrant spirit can be rekindled.

The Reversal and Renewed Commitment

Trinity Three Irish Pubs, a Milwaukee staple for nearly two decades, was recently put on the market as part of a broader evaluation of the Water Street Brewery Group’s holdings. However, after careful consideration, the company reversed course, opting to keep the pub and invest in its future. According to Schmidt, a key element of the renewed strategy involves bringing back a food menu, adding live music, and expanding operating hours. The decision comes after the death of Robert C.R. Schmidt Jr., the entrepreneur who built the business and helped transform Water Street into a nightlife destination according to BizTimes. The change in direction reflects a belief that a thriving downtown entertainment district is vital to the overall health and appeal of Milwaukee, both for residents and tourists.

The initial decision to sell Trinity was made in July, coinciding with a period of uncertainty for businesses on Water Street. The area has faced challenges related to late-night crime, violence, and reckless driving, prompting some establishments, such as Duke’s on Water and Silk on Water, to close. However, recent investments and projects are injecting new optimism into the district’s prospects. Kristine Hillmer, president and CEO of the Wisconsin Restaurant Association, highlighted projects like High Stakes by Bartolotta and investments by the city and the Marcus Center as signs of positive momentum according to the Wisconsin Restaurant Association. These developments underscore the broader recognition that a vibrant downtown is essential for a thriving city.

Schmidt emphasized that maintaining a safe environment is paramount to Water Street’s resurgence. He stated that Water Street operators have been communicating with the Milwaukee Police Department to address issues of individuals congregating in the area without patronizing businesses, particularly during late-night hours. “We've communicated a lot as operators in this area to make sure our voices are heard, that we want safety in this area,” Schmidt said. He noted that perceptions of Water Street are improving, with a growing sense that it’s a safe and enjoyable destination.

Challenges Facing Water Street

Water Street’s recent struggles are not unique, reflecting broader challenges facing downtown areas across the country. The COVID-19 pandemic significantly impacted businesses, leading to temporary closures and economic uncertainty. The subsequent rise in crime and safety concerns further exacerbated these challenges, contributing to a perception of decline. While new investments are promising, addressing these underlying issues is crucial for a sustained recovery.

The Impact of Business Closures

The closures of long-standing establishments like Duke’s on Water and Silk on Water have left a void in the Water Street landscape. These businesses were integral to the district's identity and contributed significantly to its vibrancy. Their departure underscores the fragility of the entertainment industry and the importance of supporting local businesses during times of hardship. The decision by Trinity Three Irish Pubs to remain open serves as a counterpoint to these closures, demonstrating a commitment to the area’s long-term viability.

Community Reaction and Support

The decision to keep Trinity Three Irish Pubs open has been met with a sense of relief and optimism within the Milwaukee business community. Kristine Hillmer, of the Wisconsin Restaurant Association, expressed the sentiment that Trinity’s commitment is a positive sign for the broader downtown area. “You've got all sorts coming together because we know a vibrant downtown means it's a vibrant city,” Hillmer said. The renewed investment in Trinity aligns with a broader effort to revitalize Water Street and address concerns about safety and economic viability.

While specific reactions from neighboring businesses were not directly reported, the general consensus appears to be one of hope for a brighter future for Water Street. The closures of Duke’s on Water and Silk on Water highlighted the challenges facing the area, making Trinity’s decision to stay and reinvest all the more significant. The Schmidt family's commitment demonstrates a belief in the long-term potential of Water Street and a willingness to work towards its revitalization. The commitment to bringing back food options and live music is expected to draw more patrons and contribute to a more lively atmosphere.

Future Plans for Trinity Three

Looking ahead, Trinity Three Irish Pubs plans to implement several changes designed to enhance the customer experience and contribute to the overall revitalization of Water Street. These include reintroducing a food menu, expanding operating hours, and adding live music. The company is also actively collaborating with the Milwaukee Police Department to address safety concerns and improve the perception of the area. The success of these efforts will depend on continued investment, community engagement, and a sustained commitment to creating a safe and vibrant entertainment district.

The plans to bring back food options are particularly significant, as Schmidt noted that the absence of a food menu after COVID-19 was a mistake. Offering a diverse and appealing menu will not only attract more customers but also enhance the overall dining experience. Expanding hours and adding live music will further contribute to the pub’s atmosphere and appeal.

Marcus's Perspective: A Call to Action

Seeing Trinity Three Irish Pubs recommit to Water Street is encouraging, but it’s also a reminder that thriving communities require more than just good intentions. The challenges facing downtown Milwaukee—crime, perception, and economic uncertainty—are the kinds of problems that erode the foundations of families and neighborhoods. A safe, vibrant downtown isn’t just about nightlife; it's about creating a place where people want to live, work, and raise their children. When businesses close and crime rises, it creates a ripple effect that impacts everyone.

The Schmidt family's decision to reinvest is commendable, but it’s also a call to action for the entire community. We need to support these businesses, advocate for safer streets, and actively participate in the effort to revitalize downtown. It's a reminder that the American dream—the promise of a stable home, a good job, and a thriving community—isn't something that’s guaranteed; it’s something we have to actively build and protect. And it’s heartening to see that at least one corner of Milwaukee is choosing to do just that.

The focus on bringing back food and live music is smart—it creates a more welcoming and engaging atmosphere. But ultimately, the success of Water Street will depend on addressing the underlying issues of safety and perception. Let’s hope that this renewed commitment leads to a brighter future for Trinity Three Irish Pubs, for Water Street, and for the entire Milwaukee community.

Resources for Support and Information

For those interested in learning more about the revitalization of downtown Milwaukee and supporting local businesses, the following resources are available:

• City of Milwaukee Website: Provides information on city initiatives and programs.
• BizTimes Milwaukee: Offers local business news and insights.
• Wisconsin Restaurant Association: Provides resources and advocacy for the restaurant industry.
• Marcus Center for the Performing Arts: Offers a variety of entertainment options and contributes to the vibrancy of downtown Milwaukee.
• Water Street Milwaukee: Information about businesses and events on Water Street.
• Visit Milwaukee: Tourism information and resources for visitors.
• Milwaukee Police Department: Information on safety and crime prevention.
• Brookfield School District: Information on local schools and community resources.
• Brookfield Chamber of Commerce: Supports local businesses and economic development.
• State of Wisconsin Website: Provides information on state government services and programs.

Residents are encouraged to actively participate in community events, support local businesses, and engage with local leaders to contribute to the ongoing revitalization of downtown Milwaukee.

The decision by Trinity Three Irish Pubs to remain a fixture on Water Street offers a renewed sense of hope for Milwaukee’s downtown entertainment district. With continued investment, collaboration, and a steadfast commitment to safety and community, Water Street can once again become a vibrant and welcoming destination for all.