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By Katherine Langford
What's the most popular Halloween candy in Wisconsin?
Marcus Chen
Marcus Chen
Managing Editor · St. Paul, MN
Marcus manages the day-to-day editorial workflow across all brands, coordinating coverage assignments and ensuring editorial standards are met. He previously served as city editor at the Pioneer Press and holds a degree in Political Science from Carleton College.
More from Marcus →Managing Editor · Saturday, October 31, 2026 at 1:16 AM · 1 min read
You can't celebrate Halloween without candy.And the U.S. buys a lot of it.According to the National Retail Federation, Americans will spend about $4.1 billion on candy this year.So, what's the most popular sweet treat in Wisconsin?What's the best-selling Halloween candy in Wisconsin?According to data compiled by candystore.com, the most popular Halloween candy in Wisconsin is Hot Tamales.Butterfinger came in second place, while Starburst earned the third spot.The most popular Halloween candy in America this year is M&M's, per candystore.com.Sour Patch Kids are the second most popular, and are the top seller in 10 states including Illinois and Nebraska. Across the Midwest, Hot Tamales, M&M's and Sour Patch Kids hold the top spots.
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